We are Truly Muslimah

We’re more than just modest fashion — we are a movement of confidence, faith and elegance. At Truly Muslimah, every piece is thoughtfully curated to make you feel beautiful, comfortable and ready to take on the day with purpose. Whether you’re dressing for work, events or everyday wear, our mission is to help every Muslimah express her identity with grace, modern style and dignity.

Thank you for being part of our journey. Your support keeps this dream alive — and inspires us to create collections that truly represent you.

Established - 2012

Truly Muslimah was established in 2012 by Ustazah Nur Atiqah Abdul Samat, who was encouraged by her husband to explore a side venture while embracing her role as a stay-at-home mom.

Initially, the brand focused on curating pre-ordered fashion items from China and Indonesia, offering a diverse range of dresses, kaftans, tops, bottoms, and more to cater to the stylish Muslimah community.

Co-Owner Joined

As the journey progressed, Ustazah Atiqah’s sister, Teacher Khairunnisa Abdul Samat, joined the venture as a co-owner, further solidifying their commitment to providing fashionable and modest wear.

Recognizing the growing need for Shariah-compliant hijabs, the duo pivoted the brand’s focus to create beautiful and versatile hijabs that resonate with Muslim women everywhere.

They became the official agents and wholesalers for several renowned hijab brands, establishing a strong market presence.

Today, Truly Muslimah stands proud as a creator of its own line of hijabs, embodying style, faith, and empowerment.

With a dedication to quality and a passion for serving the community, Truly Muslimah continues to elevate modest fashion for Muslimahs worldwide.

Our Values

Every decision we make is deeply rooted in our core values, reflecting our identity and commitment to those we serve. These principles not only define who we are but also guide us in delivering exceptional experiences and meaningful connections.

Modesty with Purpose

We honour the beauty of Islamic modesty while embracing style that fits today’s lifestyle.

Comfort Comes First

Every piece is designed for real women with real routines — soft fabrics, easy wear, and confidence all day long.

Quality You Can Trust

We choose materials responsibly and work with skilled makers to ensure longevity, value and satisfaction.