The purpose of this document is to inform you of how Truly Muslimah manages, collects, uses and discloses your Personal Data, which is subject to the Singapore Personal Data Protection Act (No. 26 of 2012) (“the Act”).

When you submit information to us, or sign up as a customer on our website to purchase, view or otherwise surf any of the products or services offered by us, you agree and consent to Truly Muslimah as well as their respective representatives and/or agents collecting, using, disclosing and sharing amongst themselves your Personal Data, and disclosing such Personal Data to the Companies' authorised service providers and relevant third parties in the manner set forth in this Personal Data Protection Policy.

This Personal Data Protection Policy supplements but does not supersede nor replace any other consents you may have previously provided to Truly Muslimah in respect of your Personal Data.

Truly Muslimah may update this Personal Data Protection Policy to ensure that it is consistent with industry trends and/or any changes in legal or regulatory requirements. Subject to your rights at law, you agree to be bound by the prevailing terms of the Personal Data Protection Policy as updated from time to time on our website.

Personal Data

In this Personal Data Protection Policy, “Personal Data” refers to any data, whether true or not, about an individual who can be identified (a) from that data; or (b) from that data and other information to which we have or are likely to have access, including data in our records as may be updated from time to time.

Examples of such Personal Data you may provide to us include your name, telephone numbers, mailing address, email address, network data and any other information relating to any individuals which you have provided us in any forms you may have submitted to us, or via other forms of interaction with you.

Collection of Personal Data

Generally, Truly Muslimah collects Personal Data, either directly from you or from your authorised representatives (i.e. persons whom you have authorised, persons who have been validly identified as being you or your authorised representative pursuant to our then-current security procedures), from third parties, or from publicly available sources or through our website in the following ways:

  1. when you submit a form for registering as a customer on our website or any other forms relating to any of our Products and Services
  2. when you interact with our customer service team, for example, via telephone calls, letters, face-to-face meetings and emails
  3. when you use some of our services, for example, websites and apps including establishing any online accounts with us
  4. when you request that we contact you, be included in an email or other mailing list
  5. when you respond to our promotions, initiatives or to any request for additional Personal Data
  6. when you are contacted by, and respond to, our marketing representatives and customer service team
  7. when we receive references from business partners and third parties, for example, where you have been referred by them
  8. when you submit your Personal Data to us for any other reasons.

When you browse our website, you generally do so anonymously but please see paragraph 7 below on cookies

If you provide us with any Personal Data relating to a third party (e.g. information of your spouse, children, parents, and/or employees), by submitting such information to us, you represent to us that you have obtained the consent of the third party to provide us with their Personal Data for the respective purposes.

You should ensure that all Personal Data submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with the Products and Services you have requested.

Purposes for the Collection, Use and Disclosure of Personal Data

Truly Muslimah collects, may use and disclose your Personal Data for the following purposes:

  1. responding to your queries and requests;
  2. managing the administrative and business operations of Truly Muslimah and complying with internal policies and procedures;
  3. facilitating business asset transactions (which may extend to any mergers, acquisitions or asset sales) involving any of the Companies;
  4. matching any Personal Data held which relates to you for any of the purposes listed herein;
  5. resolving complaints and handling requests and enquiries;
  6. preventing, detecting and investigating crime and analyzing and managing commercial risks;
  7. providing media announcements and responses;
  8. monitoring or recording phone calls and customer-facing interactions for quality assurance, employee training and performance evaluation and identity verification purposes;
  9. organising promotional events;
  10. legal purposes (including but not limited to obtaining legal advice and dispute resolution);
  11. conducting investigations relating to disputes, billing or fraud;
  12. meeting or complying with any applicable rules, laws, regulations, codes of practice or guidelines issued by any legal or regulatory bodies which are binding on Truly Muslimah (including but not limited to responding to regulatory complaints, disclosing to regulatory bodies and conducting audit checks, due diligence and investigations); and
  13. purposes which are reasonably related to the aforesaid.

Where permitted under the Act:

  1. Truly Muslimah may also collect, use and disclose your Personal Data for the following “Additional Purposes”:
    1. analytics and tracking,
    2. conducting market research and surveys to enable us to understand and determine customer location, preferences and demographics to develop special offers and marketing programmes in relation to Truly Muslimah's Products and Services, and to improve our service delivery and your customer experience;
    3. providing additional Products and Services and benefits to you, including promotions, loyalty and reward programmes from Truly Muslimah;
    4. matching Personal Data with other data collected for other purposes and from other sources (including third parties) in connection with the provision, marketing or offering of Products and Services by Truly Muslimah.
    5. administering contests, competitions and marketing campaigns.
    6. communicating to you advertisements involving details of our Products and Services, special offers and rewards, either to our customers generally, or which we have identified may be of interest to you (including but not limited to upselling, cross selling and online marketing);
    7. organising promotional events and corporate social responsibility projects; and
    8. purposes which are reasonably related to the aforesaid.

      In addition, where permitted under the Act and subject to the provisions of any applicable law, your Personal Data may be disclosed, for Truly Muslimah Additional Purposes, to the vendors or other third party service providers in connection with promotions and services offered by Truly Muslimah.

If you have provided your Singapore telephone numbers Truly Muslimah may contact you using such Singapore telephone numbers (including via voice calls, sms, fax or other means) with information about our Products and Services or those products and services offered by our preferred partners (including discounts, flash sales and special offers).

In relation to particular Products and Services or in your interactions with us, we may also have specifically notified you of other purposes for which we collect, use or disclose your Personal Data. If so, we will collect, use and disclose your Personal Data for these additional purposes as well, unless we have specifically notified you otherwise.

When you shop on Truly Muslimah’s website, we may send you promotional/marketing material via mail along with your order package.

Disclosure of Personal Data

Truly Muslimah will take reasonable steps to protect your Personal Data against unauthorised disclosure. Subject to the provisions of any applicable law, your Personal Data may be disclosed, for the purposes listed above (where applicable), to the following:

  1. Truly Muslimah’s related corporations and employees to provide content, Products and Services to you, address your questions and requests in relation to your customer accounts, subscription and billing or order arrangements with us as well as our Products and Services, to activate, deactivate, install, maintain and operate our systems and/or services;
  2. companies providing services relating to insurance and consultancy to Truly Muslimah;
  3. agents, contractors or third party service providers who provide operational services to Truly Muslimah, such as courier services, telecommunications, information technology, payment, printing, billing, payroll, processing, technical services, training, market research, call centre, security or other services to Truly Muslimah;
  4. vendors or third party service providers in connection with marketing promotions and services offered by Truly Muslimah or its preferred partners;
  5. commercial shops and retailers in relation to providing rewards and benefits;
  6. any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving any of the Companies;
  7. our professional advisers such as auditors and lawyers;
  8. relevant government regulators, statutory boards or authorities or law enforcement agencies to comply with any laws, rules, guidelines and regulations or schemes imposed by any governmental authority; and
  9. any other party to whom you authorise us to disclose your Personal Data to.

A cookie is a small piece of information that is placed on your computer when you visit certain websites. Most websites like ours use cookies to enhance your online experience.

Truly Muslimah uses cookies on its websites for the following purposes:

  1. enabling certain features and functions on our websites, eg. remembering your user-id, browsing and other service preferences
  2. building up a profile of how you and other users use the website
  3. improving the efficiency of our website
  4. administering services to you and to advertisers; and
  5. establishing usage statistics

Most internet browsers provide you the option of turning off the processing of cookies (please see the “help” section of your browser), but this may result in the loss of functionality, restrict your use of the website and/or delay or affect the way in which it operates.

Advertisements on the Truly Muslimah website may be provided by third party advertisers and their agencies. These may generate cookies to track how many people have seen a particular advertisement (or use the services of third parties to do this), and to track how many people have seen it more than once. Truly Muslimah does not control these third parties and their cookie policies and if you have questions about their cookie policies, please contact Truly Muslimah and we will try our best to assist by providing you information about these third party advertising agencies.

Truly Muslimah is not responsible for the Personal Data policies (including Personal Data protection and cookies), content or security of any third party websites linked to the Truly Muslimah website.


Contacting Us

For any questions relating to your Personal Data or about our Privacy Policy, you may contact our Data Privacy Officer at

Governing Law

This Personal Data Protection Policy and your use of this website shall be governed in all respects by the laws of Singapore.